As a matter of interest....
Well, did we meet our
targets? Yes and no, I suppose two out of three isn’t bad.
The vehicles made it
to the streets, but the sign writing has to be re-done (½
Point). Our website was ready for browsing, thanks to Theo
and his team at
Afrisys (1 Point). Our corporate clothing
arrived, but our issuing office has not been completed (½
All in all, though I
am very pleased with the response we’ve had to both the
vehicles and the website.
One of our clients,
Wim, at Mugg & Bean (East Rand Mall) gave us some very
positive feedback and suggested that we get references from
our existing clientele and post them on the site. I think
this is an excellent idea and we will be looking at
implementing it within the next month.
We have also had some
emails from the public, who have found the sign writing on
our vehicles to be ‘different’ and humorous. A very big
thanks to all who have taken the time out of their busy
schedules to drop us a line.
Let’s cast our minds
back to what our vehicles and our staff looked like prior to
all the changes:
Click on pictures to
Note that the
staff showed no indication of who they worked for and they
looked dirty and scruffy; on numerous occasions our clients
would think they were about to be held up rather than have
their goods delivered.
Look at the vehicle. It
has no insulation or refrigeration. No wonder our clients
were receiving sour or, on occasion, even melted goods on
those hot South African Jo’burg days.
Now look at the
Click on pictures to
A vast improvement,
even if I say so myself. Now our clients can identify our
staff at a glance, and they have a cap to cover their heads
when entering our clients’ kitchens.
I am so proud of the
vehicles; they stand out, but are not loud. The
refrigeration units are incredible and maintain our dairy
products between 4 and 6 degrees Celsius in transit. I am
currently working on a comparison between what we (and a lot
of other dairy distributors) used to deliver these delicate
products and delivering with the correct equipment as we do
now. Look out for the results in a week or two.
So, yes, the
transformation is complete. Now that we have raised the bar
we invite our competitors to rise to the challenge. After
all, if the summer is as hot as our winter was not cold,
then we are in for a scorcher.
Till next time. Thanks
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